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Direct linkOoms, Joëlle A.; Jansen, Carel J. M.; Hoeks, John C. J. – Health Education Journal, 2020
Objectives: This study compared the effects of two types of health warnings on cigarette packages: 'narrative visual warnings', showing an image portraying people plus a corresponding slogan that could evoke a story-like interpretation, and 'non-narrative visual warnings' with non-narrative content (i.e. body parts). Moreover, the mechanisms…
Descriptors: Smoking, Health Promotion, Merchandise Information, Human Body
