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Modern Customers and Open Universities: Can Open Universities Develop a Course Model in Which Students Become the Co-Creators of Value?
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Moerkerke, George – Open Learning, 2015
Marketing specialists have recently redefined the roles customers and enterprises play in the economy. Modern customers are connected, informed, mobile, educated and internationally oriented. They seek enterprises that empower them to co-construct personalised experiences. This view of the customer-enterprise relationship has a great impact on the…
Descriptors: Open Universities, Foreign Countries, Masters Programs, Individualized Instruction