This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were…

In August and September 2005, Hurricanes Katrina and Rita devastated large portions of the U.S. Gulf Coast, resulting in nearly 2,000 deaths and severe damage to 305,000 houses and apartments. Thousands of families relocated to communities throughout the United States and enrolled their children in local public or private schools. Some families…