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Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
