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Direct linkLoftus, Wayne – Journal of Web Librarianship, 2012
As free and low-cost Web analytics tools become more sophisticated, libraries' approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the…
Descriptors: Use Studies, Medical Libraries, Academic Libraries, Web Sites
