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Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
Mueller, Marsha R.; Krueger, Richard A. – 1985
Two evaluation projects conducted for the Minnesota Agricultural Extension Service are examined from a user-focused perspective: (1) a needs assessment of large scale commercial farmers for program development by the Office of Special Programs; and (2) a review of the extension programs in Nicollet County. Each incorporated the focus group method…
Descriptors: Adults, Evaluation Methods, Evaluation Needs, Evaluation Utilization
