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Direct linkMatthews, Tim; Pickar, Gloria; Schneid, Tom – Online Journal of Distance Learning Administration, 2007
With $1M, faculty support, and their reputation at risk, Eastern Kentucky University (EKU) sought a distance learning partner to assess the MS in Loss Prevention & Safety opportunity, and then market the program to qualified students ready to learn. This compelling case study demonstrates how marketplace demand and competitive advantage can…
Descriptors: Electronic Learning, Universities, Case Studies, Distance Education
