ERIC Number: EJ1266320
Record Type: Journal
Publication Date: 2020-Sep
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0167-8507
EISSN: N/A
Available Date: N/A
Diaspora Micro-Influencers and COVID-19 Communication on Social Media: The Case of Chinese-Speaking YouTube Vloggers
Zhang, Leticia-Tian; Zhao, Sumin
Multilingua: Journal of Cross-Cultural and Interlanguage Communication, v39 n5 p553-563 Sep 2020
Diaspora vloggers--migrants who produce video blogs in the language of their home countries for a transnational diaspora community--have been a largely overlooked group in the studies of social media. This paper focuses on the unique role of Chinese diaspora vloggers during an unprecedented global event--the COVID-19 pandemic. Using manual keyword search (e.g., "zhaijia riji," "faguo yiqing") and chance sampling (i.e., following platform recommendation), we collected 26 videos (07:44:30) from six Chinese YouTube micro-influencers (1-100k followers) located in Germany, the US, Australia, France, Italy, and Korea. Drawing on theories of narrative and stance-taking, we analyzed how these diaspora vloggers relate their experience during the COVID-19 pandemic. Results show that vloggers display both universal (e.g., fears) and culturally specific (e.g., mask-wearing) feelings, and invite their viewers to co-construe the emotional experience (e.g., the pronoun "ni" and address term "dajia"). Moreover, through different ways of "being Chinese", vloggers orient their discourse to a unique audience--transnational Chinese-speaking diaspora. Our findings point to the emergence of a new form of migrant identity in the age of social media and highlight the importance of understanding such identities in delivering public health information in global emergencies such as the COVID-19 pandemic.
Descriptors: COVID-19, Pandemics, Social Media, Video Technology, Immigrants, Experience, Cultural Influences, Identification (Psychology), Mandarin Chinese, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; Germany; United States; Australia; France; Italy; South Korea
Grant or Contract Numbers: N/A
Author Affiliations: N/A