Based on an in-depth analysis of newspaper articles and internal documents, in this article I examine the formation of a new collective and glocal identity for the Israeli principals' organisation, "Manhigim," which was established in October 2018. I show how, in the process of establishing the organisation, the leaders formed a collective glocal identity comprised of three distinct identities, namely a labour union identity, a professional identity, and a political identity. These identities respond to the question, 'Who are we?' As such, they have relationships to the past, present, and expected future. Each one of the identities is glocally constructed; that is, it is influenced by global norms and values, but also by local problems and concerns. My findings suggest that, by stressing the global values of autonomy, trust, and partnership, the organisation's leaders facilitated an interesting reformulation of the principals' professional identities. Moreover, they positioned the organisation as the most knowledgeable and important actor in the Israeli educational field. As such, the glocal identity legitimises the primacy and acceptance of the new principals' organisation as an integral part of the system of Israeli education policymakers.