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Direct linkDavari, Mehraneh; Noursalehi, Payam; Keramati, Abbas – Journal of Marketing for Higher Education, 2019
In this research, a combination of both quantitative and qualitative approaches is used to identify different market segments in the education industry. To solve the research problem, an exploratory approach to data mining is used and, using a series of interviews with experts, the factors affecting segmentation are identified. Then, using the…
Descriptors: Data Analysis, Competition, Expertise, Research and Development
