A study was conducted to identify placement and followup practices common to successful programs, and to strengthen those aspects of pre- and/or inservice training which prepare local counseling and guidance personnel to function more effectively in implementing local placement and followup efforts. A total of 3,218 schools from 26 states were initially surveyed. Detailed data were collected from 130 of these schools or school systems. Followup visits were made to 11 of these. Additionally, information gathering visits were made to three State Departments of Public Instruction. Review of the data collected from these sources indicates that school placement and followup programs, regardless of size or setting, still place more emphasis on curricular and college placement and followup than on employment placement and followup. The more successful placement services seemed to proceed by (1) appointing advisory committees; (2) undertaking surveys of student needs and employment opportunities; (3) communicating the program to students, parents, and employers, as well as to school faculties; and (4) organizing and administering the actual placement and followup of students. It was found that the majority of those responsible for employment placement had little specific training and often limited experiences relevant to this activity. A placement handbook entitled "A Guide to Developing School Based Placement and Follow-Up Programs" was prepared and distributed. (TA)