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Peer reviewedSharma, Vandana; Kaur, Inderjeet – Journal of Social Psychology, 1996
Maintains that a loss-gain hypothesis (a negative impression gives way to a positive one) is a more powerful indicator and incentive for future friendship than an opposite sequence (positive to negative). Both of these, however, were eclipsed by a positive-positive interaction as a determinant of interpersonal attraction. (MJP)
Descriptors: Behavior Change, Behavior Theories, Behavioral Science Research, College Students
