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McClelland, David C. – Journal of Creative Behavior, 1987
Comparison of characteristics of 12 average and 12 superior small business people in three developing nations (India, Malawi, and Ecuador) found proactive qualities such as initiative and assertiveness, achievement orientation, and commitment to others characteristic of successful entrepreneurs. Other expected qualities (self-confidence,…
Descriptors: Achievement Need, Adults, Assertiveness, Developing Nations