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Download full textZander, Steffi; Reichelt, Maria; Wetzel, Stefanie; Kämmerer, Frauke; Bertel, Sven – Frontline Learning Research, 2015
The personalisation principle is a design recommendation and states that multimedia presentations using personalised language promote learning better than those using formal language (e.g., using "your" instead of "the"). It is often assumed that this design recommendation affects motivation and therefore allocation of…
Descriptors: Foreign Countries, College Students, Individualized Instruction, Attention
