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Direct linkCardon, Peter W.; Marshall, Bryan; Poddar, Amit – Journal of Education for Business, 2011
The authors describe research that applies a tourist framework to study abroad attitudes and preferences. A total of 371 university business students in the Southern region of the United States completed a survey that included the International Tourist Role scale and study abroad attitudes and preferences. These students were grouped into one of 4…
Descriptors: International Education, Familiarity, Business Education Teachers, Business Education
