Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

Inequalities in access to elite higher education institutions are central in the horizontal dimension of social stratification in higher education. Previous studies have consistently shown large social inequalities in access from French "grandes écoles" (GE), but there is limited empirical evidence on the effect of alternative admission…