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Direct linkOh, Hyunjoo; Polidan, Mary – Journal of Marketing Education, 2018
The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry.…
Descriptors: Retailing, Experiential Learning, Outcomes of Education, Critical Thinking
