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Direct linkSolomon, Laura J.; Bunn, Janice Y.; Flynn, Brian S.; Pirie, Phyllis L.; Worden, John K.; Ashikaga, Takamaru – Health Education & Behavior, 2009
Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory.…
Descriptors: Smoking, Telephone Surveys, Adolescents, Mass Media
Horn, Kimberly; Dino, Geri; Kalsekar, Iftekhar; Mody, Reema – Journal of Adolescent Research, 2005
This review summarizes end-of-program quit rates from 6 controlled and 10 field-based Not on Tobacco (NOT) evaluations. Approximately 6,130 youth from 5 states and 489 schools participated. Intent-to-treat and compliant quit rates were calculated at 3 months postbaseline (end-of-program). Results from controlled evaluations revealed an aggregate…
Descriptors: Behavior Modification, Behavior Change, Smoking, Program Evaluation
