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Direct linkSmyth, Jolene D.; Israel, Glenn D.; Newberry, Milton G.; Hull, Richard G. – Field Methods, 2019
Considerable research has examined the effect of response option order in ordinal bipolar questions such as satisfaction questions. However, no research we know of has examined the effect of the order of presentation of concepts in the question stem or whether stem order moderates response option order. In this article, we experimentally test the…
Descriptors: Satisfaction, Responses, Test Items, Attitude Measures
