Parents evaluate the reputations of the schools when making judgements about their desirability. They try to approximate the quality of schools and the social environment and contrast those with their hopes and fears concerning their child's education. We aim to clarify how the reputations of schools are constructed in Finland and Chile and what…

This exploratory study examines the dimensions that are relevant to brand reputation, particularly in the context of master's degree programmes. The data analysis is based on Vidaver-Cohen's "Business school quality dimensions and reputational attributes". The qualitative data for the case study comprise a student questionnaire and…

In the academic environment the reputation is linked to research performance. However, the questions "what reputation actually is, how it is formed and which are the best ways to measure it?" still remain and they raise tension and confusion between academics. The evaluation methods tend to over emphasise research and fail to address the…