THE NEED FOR CONTINUING EDUCATION OF THE ELEMENTARY SCHOOL PRINCIPAL IS EMPHASIZED, ESPECIALLY AS IT RELATES TO SOCIAL PROBLEMS (POPULATION EXPLOSION, URBANIZATION, RESOURCE DISTRIBUTION, IMBALANCE, AND POPULATION MOBILITY) WHOSE EVENTUAL SOLUTIONS DEPEND UPON EDUCATION. PARTICULAR AREAS OF EDUCATIONAL CHANGE REQUIRING INSERVICE EDUCATION OF ELEMENTARY SCHOOL PRINCIPALS INCLUDE CURRICULUM CONTENT AND ORGANIZATION, USE OF NEW METHODS AND MATERIALS, INTERNAL SCHOOL REORGANIZATION, CHANGING OBJECTIVES, INCREASING PROFESSIONALIZATION OF THE TEACHING STAFF, PROLIFERATION OF SPECIAL SERVICES AND PERSONNEL, AND EXPANDED UNDERSTANDING OF THE SOCIALIZATION PROCESS. INSERVICE PROGRAMS SHOULD BE DESIGNED FOR THE PARTICULAR NEEDS AND INTERESTS OF THE PARTICIPANTS. INSERVICE MEDIUMS FOR INDIVIDUAL INCLUDE--(1) SELF-EVALUATION WITH ANALYSIS OF BOTH TIME AND WORK ALLOTMENTS, (2) WIDE READING IN THE HUMANITIES AS WELL AS IN THE FIELD OF EDUCATION, AND (3) WRITING, TO CRYSTALLIZE CONCEPTS AND CLARIFY ASPECTS OF THE INDIVIDUAL'S EXPERIENCE. INSERVICE MEDIUMS FOR GROUPS INCLUDE--(1) SIMULATION, (2) CASE STUDIES, (3) HUMAN RELATIONS EXERCISES CONDUCTED UNDER LABORATORY CONDITIONS, (4) RESEARCH SEMINARS, (5) UNSTRUCTURED SEMINARS, AND (6) RETREATS. THIS DOCUMENT IS AVAILABLE AS NEA STOCK NUMBER 181-05512 OF THE NATIONAL EDUCATION ASSOCIATION, 1201 SIXTEENTH STREET, N.W., WASHINGTON, D.C. 20036. FOR $1.00. (JK)