This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

The purpose of this study is to explore the strategies used by universities to promote their positive images. A university in China known for its success in promoting its image is cited as a typical example of the strategies it employs. The researchers were given permission to review related files of the university offices and relevant university…

Misinformation affects various aspects of people's lives, such as politics, entertainment, and social interactions. However, effective intervention measures to combat misinformation are lacking. The inoculation theory has become a prevalent measure of misinformation. This study employed inoculation theory and developed an interactive game to help…

Previous studies have explored cognitive disabilities experienced by autistic children between the ages of 2 and 5 who attend special schools. However, there is still debate regarding the onset, scope, and causes of these problems, particularly when considering incarnate biases that may arise from affective notions. Early affective issues could…

Concepts related to molecular structure are often challenging for students to visualize and comprehend. Augmented reality has emerged as a promising solution to this problem, providing students with opportunities to manipulate and visualize chemical molecular structures to improve their understanding. Furthermore, collaborative learning…

Visual access has long been considered crucial for interpreters, providing essential kinesic cues such as gaze and facial expressions that enhance understanding and emphasis. Despite its acknowledged importance, empirical studies examining the impact of visual access on interpreters' performance remain limited. To date, conclusive evidence…

The traditional educational approaches in art classrooms have increasingly fallen short of addressing the needs of learners in an era marked by rapid technological advancements. Augmented reality (AR), as a leading representative of these emerging technologies, has recently been integrated into traditional educational methods, repeatedly…

The update of artificial intelligence (AI) is triggering the innovation of education concepts, education methods, and education means. This paper takes the impact of contemporary visual communication design on design methods, design means, and presentation methods brought by AI as the starting point; combines the possibilities brought by the…

Purpose: This study investigated irony comprehension by Mandarin-speaking children with cochlear implants, focusing on how prosodic and visual cues contribute to their comprehension, and whether second-order Theory of Mind is required for using these cues. Method: We tested 52 Mandarin-speaking children with cochlear implants (aged 3-7 years) and…

With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

In video lectures, instructors naturally produce nonverbal behaviors, such as gestures, facial expressions, and gaze guidance. Instructors' pointing gestures can act as attentional cues, directing students' attention, while their positive facial expressions can act as social cues, eliciting students' positive social response. The current study…

Emotion has become an important topic in fieldwork courses of higher geography education. This study attempts to provide embodied evidence of the important value of emotional experiences in fieldwork and clarify that the teaching effect produced by fieldwork in a real environment is difficult to achieve in a virtual environment. Using eye-tracking…

Textbooks use images, in addition to text, for delivering knowledge, thereby convey attitudes and values of students including those on gender bias. The gender bias presented in textbook images affects in subtle ways the students' learning outcomes, career choices, and how they perceive science. However, prior research has relied on explicit…

Online learning has been greatly widespread since the explosion of COVID-19. However, due to the lack of interaction between teachers and students in online courses, it is very difficult for students to focus on course content and complete the learning. Therefore, we developed a novel intelligent multilevel knowledge graph to help students quickly…

Visual representation in school textbooks plays an important role for physics teaching and learning. The integration of graphics with text has drawn attention of physics educators in recent years due to the close relationship between graphics and relevant text. The purpose of this study is to examine visual representation of optical content in…