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Goh, Tiong-Thye; Dai, Xin; Liu, Ian Qiyuan; Wen, Baotang – Journal of Moral Education, 2022
This study investigated the relationship between prosocial messages, the degree of presence induced from different message types and the heightening effect of moral identity. A total of 96 students were pre-tested with a moral identity scale and assigned to three experiment groups and one control group. Each of the experiment groups was exposed to…
Descriptors: Prosocial Behavior, Moral Values, Identification (Psychology), Pictorial Stimuli

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