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Si-Chun Song; Zohreh Eslami; Kim Blanca Galindo – Intercultural Communication Education, 2018
The primary purpose of this study was to investigate how culture impacts recipients' perceptions of the effectiveness of a public apology (Netflix apology). Data were collected through a survey instrument that included both Likert Scale items and short response items. A selected number of participants from each group were also interviewed.…
Descriptors: Pragmatics, Speech Acts, Discourse Analysis, Contrastive Linguistics

Peer reviewed
