Purpose: In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students' perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university's main campus is located and…

Research Findings: This study aimed to explore parental satisfaction with Puhui early childhood education (ECE) service in China using evidence from a national validation study. The Parent Satisfaction with the Puhui Early Childhood Education Service Scale (PES) was developed and validated with 4,134 Chinese parents, who were sampled using a…

Drawing on nationwide representative data, we study the patterns of horizontal stratification of higher education in contemporary urban Chinese society, examining how college major, location, and ranking affect college graduates' occupational income and the likelihood of assuming a managerial position. The results suggest that (1) college major…

This article examines the current growth statistics of international graduate student populations in the United States in order to present trends in international student mobility. Although many scholars suggest the United States is facing a decrease in future international student demand, recent studies seem to challenge this theory. This article…

The list of recognized creators is constantly changing with the passage of time. An up-to-date list of recognized Chinese creators emerges from a survey of a large sample of Chinese students in various places in China. To understand the sustainability of the creators' fame, this study examines how the creators' personal characteristics affect…