As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

Transfer payment is of great significance for poverty alleviation and balanced regional development. Based on the first-hand survey data from 18 key counties of 6 provinces in China's national poverty alleviation and development program, this paper uses propensity score matching to calculate the effects of transfer payment funds on the results of…

The effectiveness of the higher education quality assessment system is essentially a matter of policy evaluation. On the macro level, such a system refers to external quality assessment, which includes government evaluation, quality certification, and university rankings. Depending on the degree of government intervention, the external quality…

This paper examines the current stage of development of blended learning in higher education in China, South Korea and Japan, with a comparison to the city state of Singapore. It is noted that blended learning and e-learning are introduced at institutes of higher learning in these countries with varying degrees of success. A review of existing…

This study explores two specific cases of institutional mergers in the field of higher education. The two cases took place in China in the 1990s. One of the cases might be labeled a vertical merger and the other a horizontal merger. The former simply implies a merger between higher education institutions with equal status and the same level of…

Recounts the history of Beijing University prior to the founding of the People's Republic of China. Provides insights through the author's personal memoirs. Gives a sense of the past through the liberal use of anecdotes. (KO)

Reports on information concerning the recruitment of students; job assignments of graduates; allocation of revenues and expenditures; and management reform at Hangzhou University (China). Shows that new students are increasingly coming from senior high schools and that the number of students coming from peasant families is decreasing. Provides…

Provides data showing student recruitment; job assignment of graduates; revenue and expenditure allocations; and management reforms at Beijing University (China). Reports that more new students are coming from senior high schools and that fewer students from peasant families are entering the university. Provides concrete empirical data. (KO)