Chinese higher education institutions are facing an increasing threat of campus crises, especially the academic and sexual misconduct of faculty members, which have caused severe impacts on the reputation and development of universities and colleges. Crisis communication strategies are one of the critical measures for universities and colleges to…

Reputation management (RM) is initially applied within business research, whereas under the premise of commercialisation of higher education (HE), this concept has been widely studied in HE realm. China, as one of the emerging countries in global competitions, RM was initially borrowed from Anglo-Saxon HE, and it gradually developed in Chinese HE.…