Purpose: Using the printed-word paradigm with eye tracking, this study conducted three experiments to examine (a) how multiple words in spoken overlapping ambiguity strings (OASs) are activated, (b) how word frequency influences the word segmentation of spoken OASs, and (c) whether the multiple words in spoken OASs are activated competitively or…

In different countries, the use of pictorial information symbols to convey warnings and instructions is becoming more common. An important reason for this is that people from a variety of cultures can understand graphical symbols. However, symbols developed in one culture may not have the same meaning for people from other cultures. This study…