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Direct linkFu, Frank Q.; Yi, Hong; Zhai, Nanji – Performance Improvement, 2013
The authors report a case study conducted with over 8,000 Samsung salespeople in the Chinese market. Using research-oriented, evidence-based, and systematic approaches, training professionals contributed to Samsung's business outcomes at multiple levels. The case highlights the valuable impacts of training on salespeople's behaviors and new…
Descriptors: Productivity, Sales Occupations, Salesmanship, Case Studies
