UNESCO's relatively high prestige across East Asia has spurred intensifying efforts by governments to use its imprimatur to legitimate official narratives of the past and visions of the future. This article focuses on China's use of UNESCO as an arena for competitive national 'branding' in the education field, especially relating to STEM and AI.…

Recent research has focused either on the internationalisation of China's higher education (HE) as soft power, or on soft power with 'Chinese characteristics'. There is a paucity of research combining these two foci. This paper fills this gap by: (i) unravelling the meanings and features of the 'Chinese characteristics' embodied in the policies of…