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Download full textEaton, Sarah Elaine – Online Submission, 2006
The phenomenon of marketing in educational institutions has been critically examined by Vining, Topor (2001) and Sevier (1986, 1996). However, no studies have yet been undertaken to examine the marketing of language programs in public education. A timely study is needed to examine the promotion of a recent educational program: the Alberta…
Descriptors: Critical Theory, Language Role, Foreign Countries, Public Education
