Publication Date
| In 2026 | 0 |
| Since 2025 | 2 |
| Since 2022 (last 5 years) | 2 |
| Since 2017 (last 10 years) | 2 |
| Since 2007 (last 20 years) | 3 |
Descriptor
| Foreign Countries | 3 |
| Masters Programs | 3 |
| Online Courses | 3 |
| Reputation | 3 |
| Student Recruitment | 3 |
| Age Differences | 2 |
| Artificial Intelligence | 2 |
| Blended Learning | 2 |
| Business Education | 2 |
| Business Schools | 2 |
| Ethics | 2 |
| More ▼ | |
Author
| Andrew Walker | 1 |
| Heslop, Louise A. | 1 |
| Kun Yuan, Contributor | 1 |
| Nadeau, John | 1 |
| Quan Yuan, Contributor | 1 |
| Sabrina White, Contributor | 1 |
Publication Type
| Numerical/Quantitative Data | 2 |
| Reports - Research | 2 |
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 3 |
| Postsecondary Education | 2 |
Audience
Location
| Canada | 3 |
| Africa | 2 |
| Asia | 2 |
| Australia | 2 |
| Caribbean | 2 |
| Europe | 2 |
| Latin America | 2 |
| Mexico | 2 |
| Middle East | 2 |
| United States | 2 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textAndrew Walker; Quan Yuan, Contributor; Kun Yuan, Contributor; Sabrina White, Contributor – Graduate Management Admission Council, 2025
For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact…
Descriptors: Business Schools, Business Education, Graduate Students, Student Financial Aid
Graduate Management Admission Council, 2025
For more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. This year's report, summarized in this report, considers data…
Descriptors: Business Schools, Business Education, Graduate Students, Student Financial Aid
Peer reviewed
Direct linkHeslop, Louise A.; Nadeau, John – Journal of Marketing for Higher Education, 2010
Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…
Descriptors: Foreign Countries, Business Administration Education, Masters Programs, Marketing
