Describes 10 steps for creating a school-library advocacy campaign, based on a statewide initiative in California. Includes: identifying the planning team; reviewing "Best Sellers" (school library advocates) resources; obtaining statistics; implementing group e-mail; determining purpose; determining a campaign name and identifying…

Describes a two-year project sponsored by the California State Library that assisted local public libraries in improving their reference services. Project activities included the provision of basic reference materials to all libraries, training workshops in reference techniques for paraprofessional staff, and specialized workshops and reference…