Download rates of academic journals have joined citation counts as commonly used indicators of the value of journal subscriptions. While citations reflect worldwide influence, the value of a journal subscription to a single library is more reliably measured by the rate at which it is downloaded by local users. If reported download rates accurately…

Journey mapping, a method of collecting data that illustrates individuals' paths toward a specific goal, was originally developed for use in retail/customer service environments. Much of the literature describes its application in examining customer behavior when navigating merchants' Websites, allowing researchers to examine the effectiveness,…

How translational researchers use data is becoming an important support function for libraries to understand. Libraries' roles in this increasingly complex area of Web librarianship are often unclearly defined. The authors conducted two focus groups with physicians and researchers at an academic medical center, the UCLA David Geffen School of…