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Direct linkStephen Bok; James Shum; Maria Lee – Journal of Marketing Education, 2024
Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…
Descriptors: Undergraduate Students, Business Administration Education, Electronic Learning, Time Management
