Over the past decade an increasing number of studies across a range of domains have shown that the repeated performance of approach and avoidance (AA) actions in response to a stimulus leads to changes in the evaluation of that stimulus. The dominant (motivational-systems) account in this area claims that these effects are caused by a rewiring of…

A contrast category effect on categorization occurs when the decision to apply a category term to an entity not only involves a comparison between the entity and the target category but is also influenced by a comparison of the entity with 1 or more alternative categories from the same domain as the target. Establishing a contrast category effect…

A tight correspondence has been postulated between the representations of number and space. The spatial numerical association of response codes (SNARC) effect, which reflects the observation that people respond faster with the left-hand side to small numbers and with the right-hand side to large numbers, is regarded as strong evidence for this…