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Direct linkBrown, Robert M.; Mazzarol, Timothy William – Higher Education: The International Journal of Higher Education and Educational Planning, 2009
This paper outlines the findings of a study employing a partial least squares (PLS) structural equation methodology to test a customer satisfaction model of the drivers of student satisfaction and loyalty in higher education settings. Drawing upon a moderately large sample of students enrolled in four "types" of Australian universities,…
Descriptors: Higher Education, Structural Equation Models, Least Squares Statistics, Student Attitudes
