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Direct linkGordon, Chloe S.; Howard, Steven J.; Kervin, Lisa K.; Jones, Sandra C. – Health Education & Behavior, 2018
Objective: Alcohol media literacy (AML) programs have achieved positive results for alcohol prevention; however, gender may moderate program effectiveness. This study investigated gender differences for an Australian AML intervention. Method: Fifth and sixth graders (N = 165), allocated to an intervention or wait-list control group, participated…
Descriptors: Gender Differences, Media Literacy, Program Effectiveness, Intervention
McAlaney, John; Bewick, Bridgette; Hughes, Clarissa – Drugs: Education, Prevention & Policy, 2011
The social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear-based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms…
Descriptors: Health Education, Health Promotion, Drug Education, Drinking
