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LiveLighter® 'Junk Food' Mass Media Campaign Increases Behavioural Strategies to Reduce Consumption
Peer reviewed
Direct linkMorley, Belinda; Nuss, Tegan; Gascoyne, Claudia; Dixon, Helen; Wakefield, Melanie – Health Education Research, 2022
The LiveLighter® 2016 'Junk Food' campaign ran for 5 weeks in Western Australia (WA) and urged adults to reduce their junk food consumption to avoid weight gain and associated chronic disease. A cohort design assessed campaign impact on knowledge, beliefs and behaviour. Pre-campaign (n = 1501) and post-campaign (n = 737) telephone surveys of WA…
Descriptors: Health Promotion, Food, Health Behavior, Health Programs
Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M. – Health Education Research, 2016
The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…
Descriptors: Foreign Countries, Health Programs, Mass Media, Advertising
Smallbone, Stephen; Rayment-McHugh, Susan; Crissman, Belinda; Shumack, Danielle – Clinical Psychologist, 2008
Delivery of high-quality mental health services to clients in regional and remote areas in Australia presents significant challenges. Griffith Youth Forensic Service (GYFS) provides specialised, state-wide assessment and systemic treatment services for young people in Queensland who have committed sexual offences. In an effort to provide…
Descriptors: Health Services, Mental Health Programs, Cooperative Programs, Foreign Countries
Slattery, Monica – 1992
A rationale for determining what evaluations of AIDS education programs should assess is outlined. The rationale is based in: educational theory with a distinction made between knowing and understanding and an emphasis on helping learners understand the concepts being taught; and teacher development literature and theories, with assessment of…
Descriptors: Acquired Immune Deficiency Syndrome, Disease Control, Educational Assessment, Educational Theories
