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Direct linkHooper, Carole – Education Research and Perspectives, 2011
This article provides an historical account of how fee-charging Victorian schools have marketed themselves over the past 150 years (via the use of advertisements, brochures, and prospectuses) in order to promote those aspects of schooling believed to be of most importance to potential customers (parents). While some of the features--most notably…
Descriptors: Foreign Countries, Student Recruitment, Educational History, Advertising
