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Download full textLemon, Jim – Journal of At-Risk Issues, 2005
If risk taking is in some measure a signal to others by the person taking risks, the model of "costly signaling" predicts that the more the apparent cost of the risk to others exceeds the perceived cost of the risk to the risk taker, the more attractive that risk will be as a signal. One hundred and twelve visitors to youth…
Descriptors: Intention, Smoking, Health Behavior, Probability
