Nearly all academic librarians agree that academic libraries have to change in order to respond successfully to the new realities of the higher education environment, rapidly developing information and telecommunications technologies, and the crisis in scholarly communications. But there is little agreement on what must change, how the changes…

This article describes the process and role frontline access and public service staff play in needs assessment and evaluation of user services, specifically in understanding the voice of the customer. Information includes how the University of Arizona Libraries have incorporated daily data collection into the strategic planning process, resources…