Fiesta Project provides a classic example of action anthropology in broadcasting. The project involved the research and production of a Spanish language public television series designed to attract, retain, and realistically help a Mexican American audience in southern Arizona. The project used anthropological research in initial program…

The Arizona response to Project Literacy U.S. (PLUS) was to establish a statewide literacy referral telephone line. The activities leading up to the establishment of the referral line included the following: (1) a telephone with 1-800 capabilities was installed at the Scottsdale Adult Learning Center in September 1986; (2) a referral file/index of…