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Direct linkNatalia Acevedo Aylett – ProQuest LLC, 2023
With the quick rise of social media's popularity among the young, colleges and universities have found ways to use social media to recruit prospective students, engage current students, and connect with former ones. The purpose of this study was to investigate the role of social media use for varied purposes among a student population often…
Descriptors: Foreign Students, Immigrants, Social Media, Academic Achievement
Harris, Tracy A. – ProQuest LLC, 2010
Community college leaders rely on enrollment management professionals (EMPs) to recruit and retain students, but research does not report the attributes these professionals should possess to contribute to student recruitment and retention. The purpose of this exploratory study was to determine if characteristics exist among EMPs that contribute to…
Descriptors: Community Colleges, Enrollment Management, Professional Occupations, School Holding Power
