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Wassom, Jullie – Exchange: The Early Childhood Leaders' Magazine Since 1978, 2006
This article presents some questions on how to find, convert and keep the best prospects for enrollment in child care and education. First, what do I need to know? There are two types of profiles to look at to target specific audiences: (1) "demographics", indicates of a typical qualified buyer; and (2) "psychographics", addresses lifestyle…
Descriptors: Information Sources, Outreach Programs, Student Recruitment, Enrollment Management

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