Neoliberalism is ubiquitous in higher education. In its dedication to efficiency and measurement, neoliberalism poses threats to the arts and humanities, especially their least measurable, most human qualities. Guided by an institutional logics framework, this multiple case study gauged how arts and humanities faculty can navigate this tension as they develop new academic majors and minors. Findings detail collaborative and top-down decision-making and the importance to faculty of supporting students and advancing academic fields. Faculty showed how they employed hybrid logics by striking balances and compartmentalizing actions. Their actions emphasized adaptations to neoliberalism while advancing academic and democratic logics.