Market research topics and methodologies are gaining presence in the most syllabus of university degrees. Today's students will probably become business managers of companies commercializing different products and services, such as hotels, restaurants, or cultural products and services. Because of this, they must learn how to apply quantitative…

The emergence of social networks in the university context has contributed to modify students' behaviour, conditioning their academic performance and learning preferences. The objective is to analyse the influence of the patterns of use of social networks when predicting the usefulness that university students, give to different digital…

Amid the landscape of digital literacies and frameworks is a common assumption that contemporary youth, frequently dubbed "digital natives," intuitively understand and use online technologies. While their use of these technologies may be frequent and highly skilled in some respects (e.g., communicating with friends), their use and…

Public affairs education can benefit from the potential of active learning practices in preparing students for the complex surroundings of real public service. This article aims to explore the use of those practices in public affairs education and the extent to which those practices are suitable in a public affairs school in a country in the…

Teacher collaboration through networking needs to be promoted due to its positive effects on the world of teaching. Teaching collaboration in virtual environments affects the professional learning of teachers in their initial and in-service training, being potentially beneficial for instructional processes. The purpose of this paper is to know…

The development of digital technologies has created a market need for specialists working with the big data that is necessary for making management decisions. This study aims to identify the skills structure of the data analyst profession (DAP) in Russia. The authors used a program code written in Python to examine relevant vacancies extracted…

This study aims to understand the motivation behind academic entrepreneurs launching their business ideas as a company. To accomplish this objective, we analysed the reasons that motivated seventy-four academic entrepreneurs. The results showed that there is no single motivating element for starting an entrepreneurial project for academic…

Higher education institutions may adopt various approaches to the pedagogic principles and methods used in teaching sustainable development in business and marketing courses. These methods can include the utilisation of digital technologies and online communication to facilitate distance learning and fast access to relevant information. Changes…

This study assessed the degree of learning experiences, the extent of social media use, and their relationship. It involved 500 first-year IT students considered part of Generation Z as respondents enrolled in a state university in Central Luzon, Philippines. Utilizing the quantitative research method, the researcher employed a…

In this technological era of the Internet becoming the backbone for achieving educational success, the development of social media is an asset for the academic development of students in tertiary institutions. The logit model was used to determine the dynamics of social media on the academic performance of students in private tertiary institutions…

This study's purpose was to explore ways of bridging conspicuous barriers to collaborative knowledge sharing among a specific group of IT Professionals (ITPs) supporting a heterogeneous school of arts and sciences at a large public research university. Forming the core of the study were a structural-cultural lens, a design-based research…

Social network sites (SNSs) has a big potential to improve teaching and learning experience. It has become a necessity for teachers to transfer this technologies to learning environments has become a requirement. For this reason, the use of SNSs in the education process of preservice teachers who are the teachers of the future and examination of…

Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students' opinions about higher education and…

The use of social networks has shown beneficial effects in the teaching-learning process, as well as highlighting its positive impact on student engagement and critical thinking. Likewise, integrating technology in higher education contributes to the developing of digital competence. However, it is still necessary to rethink the use of social…

This paper was developed within the scope of a PhD thesis that intends to characterize the use of mobile applications by the students of the University of Aveiro during class time. The main purpose of this paper is to present the results of an initial pilot study that aimed to fine-tune data collection methods in order to gather data that…