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Direct linkInks, Scott; Barber, Kenyatta; Loe, Terry W.; Forbes, Lukas P. – Journal of Marketing Education, 2020
Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19…
Descriptors: Salesmanship, Competition, National Programs, College Students
