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Managing Content, Managing Change: Content Strategy is Vital for Effective Communications
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Fernandez, Kim – CURRENTS, 2013
When a website has become a virtual storage closet rather than a place where useful, usable content is created, published, and organized, there is a problem. If audiences cannot quickly and easily find what they are looking for when they visit a website--and are not interested in what they find when they get there--they will get frustrated and…
Descriptors: Web Sites, Usability, Content Analysis, Communication Strategies