There is an increasing call to include Artificial Intelligence (AI) competencies in academic disciplines such as Public Administration, which are not obviously related to Science, Technology, Engineering and Mathematics (STEM). However, the literature on the integration of AI in non-STEM curricula in South African higher education institutions…

The advancement of artificial intelligence is reshaping the marketing landscape, underscoring the need to integrate prompt engineering into marketing education. This study presents a conceptual framework for embedding prompt engineering within marketing curricula, rooted in established educational theories. An integrative literature review and…

Purpose: Artificial intelligence (AI) has been used in the workplace for years. There are compulsory or elective AI courses in some universities for students to enroll in. With the wide adoption of AI in many industries now, employers also expect students to make good use of AI to enhance their work productivity and efficiency. Hence, the purpose…

Higher education institutions are under pressure to educate employable computing graduates who can meet society's needs. Education, as a process of becoming, shapes students' identities, and identity is an important topic to study because it influences students' motivation, retention and satisfaction. Identity serves as the link connecting an…

Employers increasingly prioritize candidates who can solve real-world Structured Query Language (SQL) problems, particularly during technical interviews. However, many undergraduate students feel underprepared for these interviews because they have not engaged in the deep learning needed to apply SQL concepts confidently. Additionally, students…

The rise of artificial intelligence (AI) is transforming educational practices, particularly in assessment. While AI may support the students in idea generation and summarization of source materials, it also introduces challenges related to content validity, academic integrity, and the development of critical thinking skills. Educators need…

Business analytics is an emerging and prominent tool in many industries seeking to exploit the advantages of data-driven decision making. Simultaneously, educational institutions are developing and delivering business analytics offerings to equip business professionals with the tools necessary to implement business analytics in modern businesses.…

With the development of artificial intelligence technology, it has become increasingly difficult to distinguish between Artificial Intelligence Generated Content (AIGC) and non-AIGC. Inaccuracies in identifying AIGC in higher education may lead to academic misconduct and risks, and the credibility of AIGC is also subject to certain doubts. Users…

The global push to reorient social sciences in an increasingly technical direction might have a clear labour-market justification, but the efforts face headwinds from both faculty and students. This research is concerned with the fear that students would resist such a reorientation. Much of the pedagogic social-science research seeks ways to…

In the wake of the COVID-19 pandemic, the demand for online learning has surged, driving rapid developments in online education. This technological advancement aligns with the global push to achieve the United Nations Sustainable Development Agenda for 2030. Despite extensive research on online learning efficacy, there is a gap in understanding…

A meta-analytic study was conducted of the "Unified Theory of Acceptance and Use of Technology" to understand higher education instructors use of technology in teaching and learning. Through broad searches of the years 2003-2023, 117 records were identified for initial review. After reviewing the studies and removing those studies that…

The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…

Purpose: The purpose of this study is to examine the effect of technical skills, soft skills and social mobility skills on the perceived employability of Malaysian undergraduates in energy-focused universities. This study also aims to investigate the moderating effects of academic performance on such relationships. Design/methodology/approach: To…

Incorporating gamification elements and innovative approaches in training programs are promising for addressing cybersecurity knowledge gaps. Cybersecurity education should combine hard and soft skill development when building the capacity to manage cyber incidents requiring timely communication, team collaboration, and self-efficacy in risk…

In this digital age, digital multimodal composing (DMC) has permeated the L2 classroom as a technology-enhanced L2 writing task. Despite the learning potential of DMC for L2 students, instruments that measure L2 students' DMC competence are rare. As such, the present study sought to develop and validate an L2 student DMC competence scale in the…